Talent Shmalent!

By Marcia Yudkin
Reprinted with permission from Marketing Minute newsletter.

Over the years, many people have asked me to look at their writing. "I need to know, do I have talent or not," they say.

Their request is seriously flawed, I'd reply. Anyone can become a better writer. When I taught English 101 at various colleges, I saw proof of this. Students with hackneyed, half-dead writing turned in lively, interesting essays by the end of the semester.

According to Stanford psychology professor Carol Dweck, I was right to question the query about talent. Dweck's book, Mind-set: The New Psychology of Success, reports research showing that in education, the arts and business, people who believe talent is fixed and inborn do not fully develop their potential and do not recover easily from setbacks.

Those who believe talent can be developed, regardless of apparent starting point, not only achieve more but also prompt greater achievement in their children and staff.

Her best news: You can change your mind-set about talent or intelligence. In only two months, kids who were taught that the brain, like a muscle, improves with exercise saw their math scores rocket from F's to B's.

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